The B2B Fintech Asset Build
Transitioning a Series B SaaS from an Ad platform tenant to a digital market landlord.
The Problem: The Ad Platform Tax
The client was burning sixty thousand dollars a month on Google Ads. Every lead was rented. The moment they stopped spending the revenue pipeline vanished. They had zero market equity.
Topical Entity Mapping
We ignored high volume keywords and mapped the semantic entities that buyers research before signing a contract. We built a topical moat competitors could not buy.
Authority Extraction
We extracted propriety data from their internal experts and turned it into one hundred and twenty pages of high ranking authority assets.
Organic Pipeline Generated
Ad Spend Dependency