Find Why Buyers Cannot Find You

What heading hierarchy tells Google about your content

Your H1, H2 and H3 tags are your page's table of contents from Google's perspective. One H1 tells Google the main topic. Multiple H2 tags tell Google the subtopics covered. H3 tags go one level deeper. The rule is: never skip a level. If you have H3 tags on the page before any H2 appears, Google sees a broken structure. It can still rank the page but it has to work harder to understand what it is about.

The audit shows you every heading tag we found on your page in order. Look at this list and ask yourself: does it read like a clean outline of my content? If the headings are generic, keyword-free or out of order, that is a direct signal problem. We have seen pages jump from position 14 to position 4 for a target keyword within 60 days of restructuring headings and adding keyword-rich H2 subheadings. The cost of the fix was two hours.

One H1 per page is non-negotiable. Multiple H1 tags confuse Google about your main topic. Many WordPress themes and page builders add H1 to logo areas or widget headings without the user knowing. The audit checks for this and flags it. If you have 2 or more H1 tags, find the unintentional one and change it to a paragraph or span element.

Schema markup and AI citation: the gap most B2B sites miss

Schema markup is structured data that you add to your page in JSON-LD format. It does not show on the page visually. It tells Google and AI systems exactly what your page is about in machine-readable language. Organization schema tells Google your business name, logo and contact details. Service schema describes what you sell. FAQPage schema can trigger expandable FAQ dropdowns in search results directly below your listing.

The audit checks whether any JSON-LD schema exists on your homepage. If it flags this as missing, it is one of the easiest wins available. The free Schema Generator at groew.com/tools/schema-generator/ generates the correct code for 13 page types. Copy and paste into your page head. Done in under 15 minutes.

The AI citation angle matters more every month. When someone asks ChatGPT, Perplexity or Google AI Overviews about a problem in your space, the AI systems pull from pages they can structurally understand. Schema markup is a primary signal they use to verify entity identity. Businesses without schema are consistently passed over in favor of competitors who have it. This is not a future concern. It is a current competitive gap.

Technical checks that block ranking before you write a word of content

The technical category covers the infrastructure layer. These checks do not directly affect what Google reads but they affect whether Google can read your page at all, whether it trusts it, and how it interprets it across devices.

Mobile viewport is non-negotiable. Without the correct viewport meta tag, your page looks broken on mobile devices. Google indexes mobile-first. A page that fails mobile rendering gets deranked regardless of content quality. The fix is one line of HTML in your page head.

HTTPS is a direct ranking signal. Google confirmed this. Any page still running on HTTP is at a disadvantage. SSL certificates are free through Let's Encrypt and most hosting providers apply them automatically. If the audit flags HTTP, contact your hosting provider. This should be resolved within one business day.

Word count under 300 means your homepage has thin content. Google does not rank thin pages competitively for anything other than branded searches. This does not mean you need to turn your homepage into a 3,000-word essay. It means adding substantive, relevant content that explains what you do, who you serve and what results you produce. Aim for 600 to 800 words as a minimum on any page you want to rank.

The canonical tag tells Google which URL is the official version of a page. Without it, if your site is accessible at both yoursite.com and www.yoursite.com, Google may treat them as two separate pages competing with each other. One canonical tag in the page head resolves this permanently.

Open Graph tags and why LinkedIn shares matter for B2B

Open Graph tags control what shows when your page is shared on LinkedIn, Facebook, X or Slack. Without them, the social platform picks an arbitrary image and title from your page content. Often it picks the wrong one. The result is a share that looks unprofessional and gets fewer clicks.

For B2B businesses, LinkedIn sharing is not a vanity metric. When a client shares your case study, when a prospect shares your article, and when you post your own content, that share generates authority and referral traffic. An OG image that looks clean and on-brand can double the click-through rate on those shares.

The three OG tags that matter: og:title (the headline), og:description (the preview text), og:image (the thumbnail). All three should be set on every public-facing page. The og:image should be 1200 by 630 pixels for correct display across all platforms. This is a one-time setup that pays dividends on every share your content ever receives.

How to prioritize fixes when everything is failing

If your score is below 40 and almost every check shows a red cross, the list of things to fix can feel overwhelming. The key is to fix in order of impact, not in order of difficulty. The audit gives you a Fix These First section with your top 3 priorities. Start there and only there.

The general priority order for B2B sites is: 1. Technical blockers first (HTTPS, viewport, noindex). These block everything else. No point optimizing content if Google cannot crawl the page. 2. On-page signals second (title tag, meta description, H1). These directly affect what searches you appear for. 3. Schema and social third (JSON-LD, OG tags). These improve click rates and AI citation. All three layers need to be solid before content investment makes sense.

At Groew, we build this in sequence across a 90-day sprint. Technical layer closes in weeks 1 and 2. On-page rewrites happen in weeks 3 and 4. Schema implementation happens in parallel. By day 30 the foundation is clean. Weeks 5 through 12 are pure content and authority building on top of a foundation that can actually rank. Most B2B sites we audit have been publishing content for years on top of a broken foundation. Fixing the foundation first is what makes the existing content start ranking.

Building organic authority as a permanent business asset

The difference between a business that runs ads and a business that invests in organic infrastructure is compounding. Ad traffic resets to zero when the budget stops. Organic rankings built on a clean technical and on-page foundation continue to generate traffic and leads without ongoing spend. The audit score you see today is a snapshot of your current infrastructure health.

Businesses that invest in closing these gaps and then build topical authority through consistent, high-quality content own their distribution permanently. A B2B fintech client we worked with generated $1.2 million in organic pipeline over 12 months after fixing the exact type of gaps this audit identifies. Before the engagement, they were spending $60,000 per month on Google Ads to compensate for the organic gap. After building the organic infrastructure, ad dependency dropped by 80%.

This audit is your diagnostic. The fix is the organic infrastructure layer. If you want to talk through what that looks like specifically for your business, the free 30-minute growth audit with Alokk is the right next step. No pitch. A clear plan with a timeline and a realistic outcome based on your specific audit results.